Wednesday 20 June 2012

Probably The Best Window Cleaning Company In The World

Curt Kempton with the most professional window cleaning company in the World.
Remember the Carlsberg advert where the guy picks up the phone in an abandoned old office & as he closes the door you see the sign "Carlsberg complaints dept'?" Well from the presentation & marketing of his company - 5 Star Window Care, Curt Kempton in Arizona seems to be the guy that fits this bill. Curt Kempton is on a mission, he has won the the most professional window cleaning company in the world by the International Window Cleaning Association (IWCA), after showing marketing materials, customer appreciation programs, uniforms, equipment, employees, procedures, customer testimonials, and giving a comprehensive presentation. The International Window Cleaning Association voted 5 Star Window Care the most professional image, not only once, but for the last 3 years in a row! Curt is now changing the face of window cleaning companies forever with his Instant Bid program & now his Mastermind Group for window cleaners.


Curt Kempton of 5 Star Window Care says "We are a Customer Service Company... That Just Happens to do Windows! 



Curt has just released a new video for his company & I asked him just how he did it...

"So about 2 months ago, we decided we'd like to do a fun video to advertise using social media. We got in touch with Propusganda and sat down with them to figure out what the concept was. I was a big fan of the "Dollar Shave Club" video, plus all of the Old Spice commercials. I just wanted it to be more refined. In the end, We came up with 4 shots that we would like to do, all starting out as bad news, then going into a "reveal" where 5 Star awesomeness saved the day. "

"The production company was great. They wrote the script, let me edit with them, and understood our company culture pretty well before even getting to the final draft. Once we came up with everything on paper, then we got the shots lined up conceptually and went to find a set. They secured a set along with about 6 actors & actresses. We spent 2 hours the day before on the set just walking around and getting an idea of how the shots would work, and re-writing any lines necessary. The day of the shoot we started at 9am... I was surprised to see a makeup artist, all the props, and actors walking all over the place."

"It was a little surreal. I had brought my son along for the first couple hours so he could see all of the equipment. He seemed to enjoy it, but in the end, it was everything else going on that was so wild. We spent the next 10 hours shooting, messing up lines, and having fun. They provided all of the food, and the entertainment was plenty. 2 weeks later, they emailed me the files and the rest is history."

"A few weeks before this video we had decided that we wanted to do something fun for our customers, so we planned a customer party. The production company was happy to help us with this video too..."

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